Products

Detangle & Condition · Long Coat Shampoo · 300ml

If post-bath brushing is a battle, the problem is almost certainly the shampoo.

Amla's tannins bond to each strand and reduce friction between coat fibres — the reason brushing after the first wash feels different to every long-coat owner who tries it.

Aloe vera soothes the skin underneath; neem keeps the scalp clean between baths.

Daily Gentle Cleanse · Neem + Aloe Shampoo · 300ml

If the smell returns within a day of bathing, it is almost never the shampoo failing — it is residual bacteria on the coat that a basic cleanser doesn't address.

Neem works at the source; the odour stays gone for 3–5 days because the environment that breeds it has been disrupted, not masked.

Paraben-free, SLS-free, gentle enough for weekly baths and puppies from 8 weeks.

Deep Clean & Shine · Short Coat Shampoo · 300ml

Short coats need a clean that doesn't strip the skin barrier that makes their natural shine possible in the first place.

Aloe Vera base, no parabens, no SLS, pH balanced for canine skin — not human skin — so every bath cleans without drying.

Weekly use, no compromise on the coat's natural condition.

Tick & Flea Bath · Neem + Aloe Shampoo · 300ml

Neem's azadirachtin disrupts the tick's reproductive cycle and makes the coat an environment parasites actively avoid — this is the higher-neem formula, concentrated enough to do real work during the bath.

Aloe vera soothes the bite sites that ticks leave behind. Weekly use through monsoon season, paired with a systemic chew between baths, covers every layer of exposure your dog faces.

Superbone All Natural Chicken Sticks · Almond Oil · 140g

The mildest flavour in the Superbone range, and the one for dogs who find BBQ too much.

Non-rawhide sticks made with real chicken, with inulin to support digestion and Vitamin E as an antioxidant. The crunchy texture helps reduce plaque and tartar as your dog chews.

Almond oil is a nut-derived oil naturally associated with Vitamin E, which is the antioxidant this whole range is built around. Nine sticks per pack.

Superbone All Natural Chicken Sticks · BBQ · 140g

A chew that keeps your dog busy and does something for their teeth while it does.

Non-rawhide sticks made with real chicken, with inulin to support digestion and Vitamin E as an antioxidant. The crunchy texture is the working part: it helps reduce plaque and tartar as your dog chews.

BBQ is the loudest flavour in the range, and the one to reach for with a dog who ignores subtler treats. Nine sticks per pack.

Superbone All Natural Chicken Sticks · Olive Oil · 140g

Olive oil is the one ingredient on this page that needs no introduction.

Non-rawhide sticks made with real chicken, with inulin to support digestion and Vitamin E as an antioxidant. The crunchy texture helps reduce plaque and tartar as your dog chews.

Olive oil sits in the middle of the range on flavour strength: more character than almond, less shouting than BBQ. Nine sticks per pack.

Superbone All Natural Chicken Sticks · Peanut Butter · 140g

There is a reason peanut butter is the flavour every dog owner already trusts.

Non-rawhide sticks made with real chicken, with inulin to support digestion and Vitamin E as an antioxidant. The crunchy texture helps reduce plaque and tartar as your dog chews.

Peanut butter is the most reliably popular flavour in the range, which makes it the safe first buy. Nine sticks per pack.

Superbone All Natural Chicken Sticks · Salmon Oil · 140g

The one flavour in this range that is not chicken-adjacent, and the one fish-loving dogs go straight for.

Non-rawhide sticks made with real chicken, with inulin to support digestion and Vitamin E as an antioxidant. The crunchy texture helps reduce plaque and tartar as your dog chews.

Salmon oil is the oil most associated with skin and coat, and it gives this stick a completely different smell profile from the rest of the five. Nine sticks per pack.