7 Reasons Fluralaner Is the
Gold Standard
for Indian Dogs

Bravecto and Furtick share the exact same active ingredient: Fluralaner

Fluralaner is the active compound. It belongs to the isoxazoline class: molecules that work by disrupting the nervous systems of parasites. Both Bravecto (by MSD Animal Health) and Furtick (by Richpet) contain Fluralaner as the active ingredient, at the same therapeutic dose of 25 mg per kg of body weight.

This is the same relationship as paracetamol in Crocin versus Dolo 650: the same molecule, from different manufacturers. The pharmacology is identical.

Fluralaner does not repel ticks. It eliminates them.

Most topical treatments, including sprays, shampoos, and powders, work on the coat's surface. They wash off. Fluralaner works differently. It is absorbed through the gut into the bloodstream after the chew is swallowed.

When a tick bites your dog and begins to feed, it ingests Fluralaner through the blood. The compound blocks GABA-gated chloride channels in the tick's nervous system, causing paralysis and death. The tick is killed before it can complete a blood meal long enough to transmit disease.

Because protection lives inside the bloodstream, it cannot be washed off. Rain, swimming, and bathing have no effect on the protection level. This is why it is the preferred choice for Indian dogs during monsoon season.

In India, the label does not always guarantee the dose is real

The Indian veterinary supplement market is largely unregulated. Products claiming to contain active compounds often contain them at concentrations far below the therapeutic threshold, or not at all. A shampoo that claims "fipronil" may have 0.1% instead of the required 0.5%. A chew that claims "tick protection" may not specify what molecule is doing the protecting.

Radical transparency about what is in the product is what separates a genuine pharmaceutical from a wellness claim. Demand it from every tick product you buy.

Furtick vs Bravecto: what actually differs, and what is identical

India's monsoon is the worst season for ticks, and Fluralaner is built for exactly this

Across Mumbai, Bengaluru, Chennai, Delhi NCR, and Pune, tick activity spikes sharply during the monsoon months. The brown dog tick (Rhipicephalus sanguineus) is endemic across India and is the primary vector for canine tick fever, a potentially fatal condition costing ₹5,000–₹25,000 per episode.

Give one chew before the monsoon season hits. Your dog is covered through it entirely. No monthly doses. No spot-on to wash off in the bath. No gap in protection during the peak risk window.

Fluralaner has one of the strongest safety records of any parasite compound

Fluralaner was approved globally in 2014 and has since been studied in thousands of dogs across multiple clinical trials. It targets invertebrate-specific receptors that do not exist in mammals: selectively toxic to parasites, safe for dogs when dosed correctly.

The only thing separating Furtick from Bravecto is the price and who made it

Bravecto is a genuinely excellent product. If you have used it and your dog was protected, that protection came from Fluralaner. Furtick delivers the same Fluralaner, formulated for Indian dogs and Indian seasons, at a price that makes 90-day protection accessible to every Indian family.

The choice is not between "the good medicine" and "the affordable medicine." Both contain the same molecule. The choice is between a product designed for India and one designed elsewhere, and between a brand that names every ingredient and one you are trusting without that transparency.